Sunday, June 15, 2008

The Evolution of Broadcast TV


Over the years cable has helped the number of television channels blossom into the hundreds, and the satellite TV into thousands. What is the next step in the evolution of Broadcast TV? Internet television, on-demand, play anytime, any channel, any show; television.

Enter Hulu, ManiaTV, and 31 other places to watch Free TV Online. On-Demand, syndicated, sometimes live television directly to your Computer or Internet-ready TV. Jump on the bandwagon because it is going, and before you know it this trend will be saturated.

New Television Ads

Internet TV will have commercials, but not as we know them now. Sponsor wraps, in-video ads, and ad watermarks will offer monetization without complete intrusion. We all love our TiVo and DVR, and you know we will never sit and watch traditional television commercials ever again (if we don't have to).

Do some research and get in the Internet TV advertising game. It is just a matter of time before Google Adwords and YouTube merge traditional TV Ads with Video Ads and create Internet TV ads. Then Google will be the king of all media, not just the Internet.

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