So Bill Gross made Google profitable with the help of GoTo.com's paid advertising and what we now know as PPC. But what has Bill and his team at idealab been doing over the past few years?
Connexus Corporation Paid Advertising
Enter Connexus, the premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect advertisers with their target customers. It delivers scale, flexibility and performance to advertisers and publishers across all online advertising formats. Connexus features a multi-channel network of proprietary sites that deliver qualified customers directly to advertisers.
Connexus, founded in 1999, is the union of Vendare Media and Netblue. Want to put your money on a new company? This is your horse.
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