Google Website Optimizer Tool Video

What if there were a way to find out which images, headlines, and website copy for optimal conversion rates? Want to optimize your paid search campaign but don't have the time? Google offers a Website Optimizer Tool that will help you choose the right on-page elements to maximize your Return on Ad Spend (ROAS).

Whether it is A/B Testing or Multi-variate testing you can figure out how to convert more consumers on your website. Take the Google Website Optimizer Tool tour and learn how to make more money with your paid search campaigns.

Connexus - Another Great Idea(lab)

So Bill Gross made Google profitable with the help of GoTo.com's paid advertising and what we now know as PPC. But what has Bill and his team at idealab been doing over the past few years?

Connexus Corporation Paid Advertising

Enter Connexus, the premier online, performance-driven marketing platform, offering a diversified, multi-channel approach to connect advertisers with their target customers. It delivers scale, flexibility and performance to advertisers and publishers across all online advertising formats. Connexus features a multi-channel network of proprietary sites that deliver qualified customers directly to advertisers.

Connexus, founded in 1999, is the union of Vendare Media and Netblue. Want to put your money on a new company? This is your horse.