Google Chrome, A New Open Source Browser

Google goes directly at Internet Explorer and Firefox in the Internet browser wars. This is a three browser war now and Google Chrome is making quick gains.

Why use Google Chrome?
1) Much Faster
2) Each page loads independently (Much Faster)
3) One Box for Everything
4) Better Bookmarks
5) Simple and easy to use
6) Safe Browsing (Incognito Mode)
7) Import Settings
8) Dynamic Tabs
9) It's from Google
10) Did I mention it is much faster

Download Google Chrome and take it for a test drive, but you can't stop using it.

Google Website Optimizer Tool Video

What if there were a way to find out which images, headlines, and website copy for optimal conversion rates? Want to optimize your paid search campaign but don't have the time? Google offers a Website Optimizer Tool that will help you choose the right on-page elements to maximize your Return on Ad Spend (ROAS).

Whether it is A/B Testing or Multi-variate testing you can figure out how to convert more consumers on your website. Take the Google Website Optimizer Tool tour and learn how to make more money with your paid search campaigns.

Google PageRank Update - July 2008

I just noticed this weekend that my blogs have updated PageRank. The Google PageRank update usually happens every quarter so expect another PageRank update in October. Google PageRank however can fluctuate in real-time, and is only updated so the general public can see it on a quarterly basis.

PageRank is calculated on the quantity (not quality) of links pointing to a Web page. Approximately 100 links will get you a PageRank 2, 1,000 links will get you a 3-4 PageRank, 10,000 links PageRank 5, 100,000 links PageRank 5-6, etc.

PageRank can be an indicator of success or failure in the Google engine. If you suddenly see a major drop in PageRank the website is probably doing something it shouldn't (spam or paid text links) and Google is momentarily penalizing your website. Rectify this situation and submit a Reconsideration Request in Google Webmaster Tools.

Shhh! Matt Cutts is Talking

Few people can quite a room like Matt Cutts and he often has some really good information to share. Whether it is because Google holds the lion's share of the search market or because Matt Cutts really knows his stuff, we all listen when he talks.

During the Google Live Chat, a couple of months ago, 200+ webmasters and SEO professionals eagerly listened to every word that was spoken by the Google operations team. I wonder if they can do this every quarter? Maybe have a monthly "ask Matt Cutts" live chat? If you are like me, you look for Matt Cutts on YouTube and in SEO industry verticals and hang on his every word. Like coffee, I need my Matt Cutts fix.

It is also good to see that Wikipedia has given Matt his own web page. I remember last year when the debate raged on in the world of Wikipedia whether Matt Cutts is notable or not. He is and has become the voice of Google on the technical side of Google operations. It is good to see that he has received proper recognition from Wikipedia.

Matt Cutts also has a personal blog where he shares his insights and knowledge. My only wish is that he blog everyday. I keep an eye on his RSS feed to see what is new in the world of Google.

Thanks Matt Cutts, keep it up! Oh, wait, he is talking right now. Shhhh!